Thursday, September 15, 2011

Nintendo CEO re-affirms no smartphone games plan

If you hope to one day take the Super Mario Bros. Nintendo or any other hits on your smartphone app store, the future is not looking good.
Nintendo
In an interview last week with Japanese news site Nikkei, Nintendo president Satoru Iwata and chief executive reiterated the company's attitude towards bringing the title to a smartphone than keep the software on its own hardware.
Iwata said the company was not considering that option, and if that happens, the move would reduce the company's strength in building hardware and software in-house.
In a translated statement, Iwata admitted that offer games on a smartphone could prove to be profitable in the short term, but it will not play with the company's long term plan.
Iwata statement we follow that of the Nintendo spokesman Yasuhiro Minagawa, who in July told Bloomberg that the company's strategy to develop the game just for the hardware itself "has not changed and will not change."
Interest upset in the news in July following the company planned to bring Pokemon Pokemon official application for Android devices and IOS. Nintendo has 32 percent of the Pokemon Company, leading to speculation that the decision was part of a new strategy by Nintendo to get into the smartphone game.
Smartphone game has seen skyrocketing in recent years, with developers creating low-cost title that can be purchased and downloaded to the device from the store over the mobile network applications. That contrasts with the strategy of Nintendo, which has hired the release of the game's portable hardware which mainly depends on the use of game cartridges purchased from a retailer. New models, such as the Nintendo 3DS, including access to the eShop the company, which allows users to download and buy games, video and applications over Wi-Fi.

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